CALLUM CREED
Senior WordPress Developer | Machine Learning Engineer | AI & Systems Architect
Innovative developer and systems architect with 20+ years of experience building high-performance WordPress solutions, custom software, and intelligent automation systems. Expert in data architecture, AI-assisted workflows, SEO, QA, and scalable web applications. I solve complex problems, streamline operations, and deliver exceptional results for businesses and teams worldwide.
PROFESSIONAL EXPERIENCE
- Architect and develop custom WordPress platforms, plugins, themes, and advanced web applications using PHP, JavaScript, Vue.js, React, HTML, and CSS.
- Design AI-assisted workflows, automation systems, and internal tools that improve productivity, content operations, QA, analytics, and development efficiency.
- Build scalable data architectures, structured content systems, and integrations that power SEO, reporting, and business intelligence.
- Optimize performance, security, and Core Web Vitals across high-traffic sites.
- Lead QA processes including test planning, automation, accessibility testing, cross-browser testing, and issue tracking.
- Manage projects, teams, and client communication across multiple time zones.
- Provide ongoing maintenance, troubleshooting, migrations, and complex issue resolution.
- Maintained and enhanced multiple custom WordPress websites.
- Developed responsive front-end experiences and custom CMS functionality.
- Handled SEO optimization, performance testing, QA, security, and compliance.
- Managed updates, backups, and ongoing site maintenance.
- Developed ACTION 3.0, an internal UI platform improving access to core tools and processes.
- Led full project lifecycle from concept through launch and adoption.
- Built automated reporting systems and data tools that improved operational efficiency.
- Developed interactive promotional pages and landing experiences for ThinkPad.
- Collaborated with project managers, designers, and marketers on major campaigns.
- Contributed to record-breaking Black Friday campaigns in 2011/12.
- Performed QA testing and supported SEO best practices across global sites.
- Managed website updates, content, and digital communications.
- Led redesign and launch of Safety 1st website using Joomla CMS.
- Integrated fundraising CRM and created marketing content for campaigns.
- Redesigned and launched the organization’s website and online systems.
- Developed custom PHP/MySQL applications for volunteering and donor management.
- Managed databases, reporting, and automated communications.
KEY ACHIEVEMENTS
20+ YEARS OF IMPACT
Two decades of delivering innovative web, software, and systems solutions across industries.
AI & INNOVATOR
Design and implement AI-powered workflows and automation that create real impact.
PERFORMANCE FOCUSED
Drive measurable results with advanced SEO, analytics, and speed optimization.
PROBLEM SOLVER
Known for solving complex issues, optimizing systems, and delivering under tight deadlines.